FASHION AND APPAREL
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Fashion & Apparel Product Photography
PUTTING THE FAST IN FAST FASHION - Capture perfect photos of your Fashion and Apparel inventory for use in your catalogue or eCommerce website. Our hardware and software syncs up with your workflow to streamline your process. Whether it’s still images or interactive 360 views, capture your images with Ortery - perfect, every time.
A Complete Apparel Photography Solution
Mastering your clothing and fashion accessory photography in a timely manner is paramount in order to keep up with the demands of merchandising your fashion each and every season.
Whether it’s for cataloguing purposes in order to demonstrate your line to prospective buyers or you’re photographing for direct to market on your online store, Ortery has the right equipment and workflow to make it happen.
Invite new customers by expanding the way you display apparel and accessories. Ortery allows you to practically eliminate post production while creating professional stills, 360 and 3D product views on models and mannequins. Ortery’s flat clothing photography solutions accelerate daily throughput by directly achieving transparent and pure white backgrounds.
Increase ease of use, productivity and image consistency with automatic background removal and by taking pictures that communicate texture and accurate color.
Ecommerce Clothing Photography Made Simple
Take Web-ready Photos on Pure White Backgrounds
Automatic Background removal. Shoot clothes and accessories on transparent then quickly change the background image or color
Re-use Best Light & Camera Settings
Batch Editing, Processing & Saving
Professional Results, No Experience Necessary
Interactive 360 Clothing Photography for the Web
Ortery's 360 clothing photography solutions can automatically capture 360 shots of models, mannequins and accessories on transparent or pure white backgrounds, eliminating extra image editing.
Create standard 360 product views or go a step further by adding a DualView system, which provides a secondary 360 view using 2 cameras.
With the integrated software, users can add annotations, deep zoom, audio, hyperlinks and more into 360 product displays.
Automatic Background Removal
Take pictures and automatically knockout the background in real-time. Our sophisticated edge detection technology separates clothing and accessories from their background and automatically creates a PNG file with a mask or transparent background for immediate use.
"There are several reasons why I would recommend Ortery photography solutions… ease of use, the real time preview and pure white backgrounds are just to name a few. Overall, Ortery systems allow us to take high quality images in a very efficient manner."
CHIEF OPERATING OFFICER, BHFOS
Important Features for Photographing
Fashion Accessories & Apparel
- One Program Controls Everything: Lighting, camera settings, turntable movement, image capture, editing and batch saving
- Computer-controlled Photography simplifies and accelerates product photography
- Take Web-ready product shots on pure white and transparent backgrounds
- Capture 360 and 3D product views. Display them on any device
- Create runaway and 360 product videos
- Memorize and re-use best light, camera and workflow settings
- Image Consistency
- Use a Custom Defined Workflow and Multiple Camera Control to repeatedly capture the same angles
- Take a picture with several items inside. Image Separation will automatically knock out the background, identify each item and save them individually